The Questions
Your answer is worth 50 marks and therefore half of the exam. It should take an hour to write.In your answer you must refer to:
The past (15%)
The present (70%)
A prediction about the future (15%)
You must refer to a minimum of 2 media areas.
Last year's questions: (choose one)
- "The impact of the internet on the media is revolutionary." Discuss.
- Discuss the extent to which the consumption and distribution of media has been transformed by the internet.
Some ideas:
- TV: People's lives are no longer dictated by the TV schedule; platforms such as Netflix, Amazon Prime, etc, allow for viewers to pick and choose when they want to consume media. YouTube also offers an interesting dynamic in that there is a 'channel' for every possible interest and viewers have the freedom to unsubscribe from them at any time. There are still some similarities between the two in terms of monetization and advertising, but overall viewers have a lot more freedom compared to the past. Could also discuss social impact - how often is it that families sit and watch TV together according to a schedule?- News: Similarly, the way people consume news is ever-changing. The internet allows for news and communications to spread instantaneously all over the world. Consumers no longer have to leave the house and buy a physical print copy of a newspaper or even tune in at a specific time to see it on TV; all it takes is a quick online search. Social media presents even more opportunities for communicating as stories about what's 'trending' spread fast. Print media is becoming less popular and harder to support and the media is realizing this as they try to reach out to their audiences on plarforms such as Facebook with live videos, etc. Even magazines are making the move to digitalisation, as consumers can opt to read on devices such as iPads at their convenience (advertising may also be easier to incorporate, generating more revenue).
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