Film in the Online Age

Case study: A Cure For Wellness 

Participation

The site for A Cure For Wellness (2017) offers a "treatment" and gives the options of water, earth and air to choose from. Clicking one of these redirects the viewer to a page where a voice-over guides them through a meditation based on one of these elemental forces. It matches the theme of the film being some sort of healing institution and the tab is labelled "There is a cure". Apart from being obviously synergetic, it allows the audience to interact with the film and the visuals, such as the one shown above, are very intriguing.

They also have a social media presence as they post frequent updates and try to persuade people to see the film, such as on Twitter:

They have a specific Twitter hashtag to allow people to interact with them or other fans of the film.

Creativity

The main site features spoof adverts of a similar calibre to that of those you may find on an untrustworthy website. They incorporate stills from the film and all feature the noun 'wellness' along with some form of direct address (e.g. "You are not well"), making them quite ominous in tone.