John Fiske: Three Types of Fan
Semiotic Productivity - analysing the text
Enunciative Productivity - Fans communicating with one another about a text (e.g online review sites, fan forums, Twitter hashtags...)
Textual Productivity - Fans creating media in response to the text (e.g - posters, fan-fiction, fanzines)
[Link: David Gauntlett]
Case Study: BBC's Sherlock (2010 - Present)
Semiotic Productivity:
Fans writing analysis and 'meta' about the show, referring to specific quotes to back up ideas and construct theories.
Enunciative Productivity:
Discussions on platforms such as Tumblr and Reddit about various plot points, theories, character developments, etc. Live Tweeting/Posting during new episodes.
Textual Productivity:
Fan art on Deviant Art, e.g. widely recognised John as a hedgehog, Sherlock as an otter.
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