David Gauntlett

Web 1.0 VS Web 2.0

The idea that Web 1.0 was solely about information being provided for the user with no interaction, and Web 2.0 is CCP (Collaborative, Creative, Participatory) with uploading, sharing, downloading and creating.

The phrase 'Web 2.0' was made by Tim O'Reilly. It is not a replacement for the web we know, but rather a way of using the systems in a 'new' way that brings people together creatively. Individuals can collaborate on projects instead of seeking to create and protect their own work, for example the online encyclopedia, Wikipedia, where information is submitted by millions of users.
Gauntlett argues that people aren't represented by the media they use, Web 2.0 platforms allow them to make their own media to share with the world and choose how to represent themselves. It is more about people and less about 'the media'. Examples of this transformation include YouTube, Wikipedia, vlogging, etc. People can use platforms such as YouTube to entertain, present their daily lives, advocate for something, or present creative works and gain feedback (participatory culture).